“Airfreight shipments were delayed at origin, with limited real-time visibility.” We had no visibility to airfreight shipments until they were already in the air, and typically not until 24 hours after departure. All we could do was inform the customer that we were experiencing delays.” Acuitive worked with Ralph Lauren to understand the pain points around why these shipments were being delayed. Visibility is essential but, having a workflow that allows the shipper to dynamically align the expedited service level with the needs of the merchandise went past the initial problem statement. It gave Ralph Lauren the power to choose the correct service level by shipment.